Art Direction, Social media, Posters, Layout & Packaging
The brand elements
are an essential part of the campaign to help it stand out and achieve
its purpose and goals,
to increase market awareness of Khora and its movement by engaging the audience with content that builds positive brand sentiment and encourages customers to support its purpose. Also, to inspire people who love riding the bike to ride more and customers who care about the food quality.
Khora's Target audience
is 18 to 50-year-olds who order food and are bike lovers who would like to support the collective and its various aspects and beliefs.